The Nephew Playbook
Nephew knows what to look for and what to do next.
The Playbook is Nephew's growing library of proven ways to help a local business get found, win customers, and bring them back. Nephew learns your business and recommends the Plays that fit instead of making you build the plan yourself.
One Nephew
Always learningLearn the business
Find the opportunity
Recommend the Plays
Do the work
Opportunity found
Good leads are not getting followed up fast enough.
Nephew recommends response, follow-up, and booking Plays.
proven Plays in the library
ready to start with
Nephew choosing what matters first
The expertise behind the work
A proven Play for the problems local businesses face every day.
You do not need to study this list or assemble a workflow. The Playbook shows the expertise Nephew can draw from. Nephew looks at your business, recommends what matters, and explains why.
Turn Your Website Into Work
More visitors become customers
Keep your site useful, trustworthy, and focused on getting the right customers to call or book.
Website Management
Keeps your site healthy, accurate, publish-ready, and safely improved after launch.
Explore website growth
Website Agent
Turns website questions into useful answers and next steps.
Explore website growth
Website Optimization
Audits technical pages, search queries, traffic quality, AI crawler access, and the conversion path, then ships evidence-backed improvements.
Explore website growth
Website Redesign
Builds a better site when the current one is costing you work.
Explore website growth
Service Pages
Builds useful, distinct pages from real services, customer questions, and business proof.
Explore website growth
Location Pages
Builds useful pages only for towns you truly serve and can describe with real local evidence.
Explore website growthWin More Customers From Google
Turn local searches into calls
Keep your Google presence accurate, active, and persuasive when nearby customers are ready to choose.
Google Profile Management
Keeps profile facts, approved posts, real photos, hours, services, and links up to date.
Explore Google profile management
Google Profile Optimization
Uses real customer language, answers, photos, and services to win more calls.
Explore Google profile management
Additional Locations
Prepares real new locations for the right Google setup.
Explore Google profile managementGet Found Nearby
Win more local searches
Help the right nearby customers find and trust your business when they are looking for what you do.
Local Rankings
Finds local search gaps and improves the pages that matter.
Explore local SEO
Directory Listings
Keeps your website, Google, Apple, Bing, Yelp, and key directories aligned on the facts customers need.
Explore local SEO
Organic Competitor & Content Gap Intelligence
Finds the competitor pages, topics, and searches creating demand you have not captured yet.
Explore local SEO
Map Rank Tracking
Shows where you and nearby competitors rank across the searches and places that matter.
Explore local SEO
Local Citations
Builds trusted mentions of your business around the web.
Explore local SEO
Backlink Opportunity Outreach
Finds relevant sites already linking in your market and helps earn useful, credible coverage.
Explore local SEOGet Recommended by AI
Show up where customers ask
Help AI tools understand, trust, and recommend your business when customers ask who to hire.
AI Recommendations
Tracks real customer prompts by model, location, and intent, then improves mentions, citations, sentiment, and accuracy.
Explore AI search visibility
AI Source Improvement
Improves the pages and off-site sources AI tools cite, then watches citation gains and decay.
Explore AI search visibility
AI Competitor Tracking
Tracks AI share of voice, competitor sources, prompt-level gaps, and meaningful changes.
Explore AI search visibilityNever Lose a Customer at the Front Door
Every inquiry gets a next step
Be there when customers call or text, even when your team is busy doing the actual work.
Call Answering
Answers every call or only the calls your team misses.
Explore the AI front desk
Missed-Call Recovery
Texts missed callers in seconds and helps them take the next step.
Read the missed-call guide
Customer Texting
Handles useful customer texts from one approved business number.
Explore business texting
Call Follow-Through
Makes sure the next step from a call does not get lost.
Explore lead follow-upTurn More Leads Into Booked Work
Keep every good opportunity moving
Reply fast, follow up consistently, and turn more of the demand you already have into real work on the calendar.
Instant Lead Response
Replies while a new lead is still ready to act.
Explore lead follow-up
Lead Follow-Up
Keeps following up until the customer decides.
Explore lead follow-up
Appointment Booking
Connects or sets up the right calendar, availability, service, and team so customers can book safely.
Explore appointment scheduling
Appointment Protection
Confirms, reminds, and helps customers reschedule instead of disappearing.
Read the reminder guide
Customer Intake & Preparation
Collects the approved details, photos, forms, and instructions needed before the appointment or job.
Explore lead follow-up
Job Handoff & Closeout
Carries the customer details, job notes, photos, approvals, and result from the front desk to the field and back.
Explore lead follow-up
Schedule Recovery
Fills open time after a change or cancellation.
Explore appointment scheduling
Old Lead Reactivation
Checks back with good leads that did not book.
Explore lead follow-up
Estimate Follow-Up
Keeps open estimates moving without being pushy.
Explore lead follow-up
Front-Desk Conversion Coaching
Finds why answered leads do not book and improves the next conversation.
Explore the AI front desk
Lead Qualification
Checks fit, need, area, timing, and budget.
Explore the AI front desk
Fill Slow Weeks
Finds safe ways to add work when the calendar is light.
Explore lead follow-up
Estimates
Builds clear estimates from approved prices, offers useful choices, and captures the customer's decision.
Explore lead follow-up
Offer & Pricing Optimization
Improves prices, choices, guarantees, and offers using real close-rate data.
Explore lead follow-upBuild a Reputation That Wins Work
Turn happy customers into trust
Capture more of the goodwill you already earn and use it to help the next customer choose you.
Review Requests
Uses completed-job signals to ask for honest reviews and keeps Google and Yelp easy to find.
Read the review guide
Review Replies
Monitors new reviews, drafts timely replies, and sends negative or sensitive feedback to your team.
Explore reputation management
Reviews Into Marketing
Turns real praise into proof for your site and posts.
Explore reputation managementStay Visible Without Doing the Marketing
Keep showing up
Turn real work, ideas, offers, and news into useful marketing without adding another job to your week.
Social Posting
Plans and publishes approved posts, repurposes proven winners, and follows up when momentum creates an opportunity.
Explore social marketing
Content Creation
Turns real jobs, questions, meetings, voice notes, and proven material into useful on-brand content, checks each piece for generic writing and overlap, stages approved releases, then measures what changed.
Explore social marketing
Social Listening
Finds breakout topics, useful conversations, people, replies, and customer opportunities worth acting on.
Explore social marketing
Email Campaigns
Sends helpful news and offers to the right customers.
Explore social marketingKeep Great Customers Coming Back
Grow the value of every relationship
Stay useful after the first job and give good customers timely reasons to return, refer, and buy again.
Customer Updates
Keeps customers informed before, during, and after the job.
Explore customer retention
Past Customer Reactivation
Brings past customers back when the timing is right.
Explore customer retention
Customer List Cleanup & Segmentation
Cleans duplicate or stale records and groups customers for more useful, timely follow-up.
Explore customer retention
Service Recovery & Escalation
Catches complaints and service problems, routes sensitive cases, and confirms the customer is cared for.
Explore customer retention
Referrals
Makes it easy for happy customers to send someone new.
Explore customer retention
Customer Follow-Up
Checks in after the work and catches the next need.
Explore customer retention
Service Reminders
Reminds customers when service may be due.
Read the reminder guide
Add-On Offers
Shares a useful next service when it truly fits.
Explore customer retention
Memberships
Helps explain and sell service memberships, then keeps due service from being missed.
Explore customer retention
Loyalty
Rewards repeat customers and keeps the relationship strong.
Explore customer retentionTurn Ad Spend Into Real Work
Spend where it produces customers
Connect advertising to calls, bookings, sales, and profit instead of optimizing for clicks alone.
Local Services Ads Management
Improves lead quality, response speed, disputes, and cost per booked job.
Explore local advertising
Google Ads
Improves Google ads using booked work and sales.
Explore advertising
Meta Ads
Runs Meta ads with clear limits, follow-up, and proof.
Explore advertisingWin More Business in Your Community
Turn local awareness into demand
Reach the right homes, partners, and local audiences with offers and stories that create real opportunities.
Direct Mail
Plans and sends local mail with a clear goal and limit.
Explore local campaigns
Press Coverage
Finds real local stories, pitches earned coverage, and publishes a press release when there is actual news.
Explore local campaigns
Local Partnerships
Finds useful local partners, groups, sponsorships, and events with a clear goal.
Explore local campaignsKnow What Is Working
Measure results and choose the next move
Connect visibility and marketing work to real leads, bookings, sales, and profit so the next decision is easier.
Growth Reporting & Next Best Actions
Turns rankings, reviews, traffic, leads, bookings, sales, and profit into a clear review and the next recommended Play.
See growth reporting
Lead Attribution
Shows which source brought in each real lead and which leads became customers.
See growth reporting
Profitability by Service
Shows which services create the best work and profit.
See growth reportingMake It Easier to Get Paid
Remove friction after the yes
Help customers understand their options and keep approved money conversations moving without awkward manual chasing.
Customer Financing
Shows approved ways to pay over time when they fit.
Explore growth guides
Invoices & Payments
Creates approved invoices and gives customers secure, convenient ways to pay through connected systems.
Explore growth guides
Invoice Follow-Up
Sends kind reminders for open bills and stops when paid.
Explore lead follow-upSee what Nephew finds in your business
Your first Playbook should start with your business, not our feature list.
Share the basics. Nephew does the homework before your free Growth Assessment so we can talk about your opportunities, what we would recommend first, and where Nephew may be able to help.
AssessmentGet a Growth Assessment